Novla Brands

Novla

/ˈnɒv.lə/

Opening soon

Catch the Eye. Not Attention

What is a Softblade Flannel?

Novla's signiture Softblade Flannel™ is Novla’s take on a familiar classic.

Built from the durability and ruggedness that made flannel timeless, it is designed for the way it is worn now: simple, versatile, and intentional. A solid-color body keeps it clean, while contrasting plaid trims at the placket and pocket give it a distinct edge.

Standing out without being loud or overdone.

Every panel, stitch, and finish is considered to create a flannel that is easy to wear, comfortable, and built to be worn often.

Softblade Flannel by Novla. Catch the eye, not attention.

Shop now